1300 683 680 [email protected]

Some business owners will wait for the right time forever. Perfect timing is a myth I’d like to bust.

Over the years I’ve heard many people talk about it not being the right time. It’s not the right time to start a family, it’s not the right time to go overseas, and it’s the wrong timing to start rebuilding the business at the moment. The right time is a bit like the Tooth Fairy, it’s a myth we create because it’s something we want to really believe in…. Nirvana anyone?


Whilst there are many stories our team could share in respect to why advisers put off getting help to build the business they really want, I’ve recently been talking with an advisory firm where the principle wants to retire in the medium term. Theirs is not an unusual story; buying out their business partner as they retire, running around trying to arrange finance, having staff who are paid too much and give very little in return, not ready for legislative change and all the while knowing that their business is their retirement nest egg which at the moment is nowhere near the type of business they want it to be. As a person who really wants to help, I am still watching from a distance while this practice is marking time because they haven’t made the commitment to themselves to move past the quick fix, take the leap of faith and really create something that is what they want now, and when they want to retire.

The unfortunate truth for many of us is this: changing is generally uncomfortable, confronting, messy and above all very inconvenient. We’re all guilty of wanting a quick fix. Whilst implementing a quick fix isn’t necessarily cutting corners, it can be our downfall. Not taking a hard enough look, or digging deep enough to really understand what’s going on in your business, can make things worse in the long run. In all of our short term comfort we don’t see the pain and frustration over the long term. Our short-term gain becomes our long-term pain.

Regardless of the type of coach you are or who your student is, for coaches like us it is agonizing speaking with advisers who look for the silver bullet but who turn away from help because it’s too hard, it takes too long and most of all they’re afraid of what they might find.

Think about all of the advice you’ve given over the years; most of it great advice which has the potential to change peoples’ lives, then think about the number of times you’ve heard your client (student) tell you, “Thanks for putting this all together, it looks and sounds fantastic, but we just don’t feel it’s the right time.”

Are financial advisers exactly the same? Do they put off creating their nest egg because it’s the wrong time or is it more about fear of the unknown? Have advisers thought about how their life could change with some help just as they know how much they can change the life of a client?

This is not about what you know or understand or what help you have in front of you – it’s all about what you’re willing to do now to get to where you want to be.

What I know for sure is – it’s never going to be the perfect time to create the business you want to,. To get really honest with yourself and start dealing with the clients who value what you do and are willing to pay for it; to create the team you’ve been dreaming of; unchain yourself from the ties that prevent you from working to live instead of living to work.

Get help (if you need to)!

To have true change in your life and in business, you must drive it. Be unrelenting with effort and intensity to achieve results and always celebrate success along the way.

Staff_LanaC