Pricing Research – 5th Edition Supplementary Chapter – Client Case Studies


SKU: PR5-CCS Category:

In addition to capturing the standard fees and pricing models  from each advice business,  we asked participants to quote the fees they would charge to provide advice to a range of sample client scenarios. Research participants were provided with some limited background information on a fictitious client scenario, and we include this information as a way to demonstrate the practical application and the outcomes of different pricing models.

This section features six sample client scenarios, the fees each would pay for advice, and a summary of the ongoing services they’d be provided. 

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