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Pricing Research – 5th Edition Supplementary Chapter – Challenges and Solutions


As the sixth edition of the Pricing Research will be released in late 2023, the fifth edition is now available at half price.

SKU: PR5-CHA&SOL Category:


It’s official. Pricing advice is hard. Determining how to structure a pricing model and how much to charge is a complex thought process, and the application of a pricing model is made all the more difficult when the advice landscape and rule book seems to be constantly changing.

In this chapter, we share some of the most consistent challenges voiced by the research participants, and we felt it important to also reveal some solutions to the common challenges. We share these solutions as a result of both our knowledge gained from this research project and our 13+ years of coaching advice businesses.