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The investment that keeps paying dividends! It has been 4 years since we did the pricing advice workshop with Elixir and we keep appreciating the experience. Taking time out from running a business and hunkering down for 2 days to focus on getting our pricing strategy right was one of the best investments we made. Not only has our income and profitability increased dramatically, the value of the business has also appreciated which has been a real bonus to our stakeholders.