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Pricing Research 5th Ed- SINGLE WEBINAR #5: Challenges and Solutions


As the sixth edition of the Pricing Research will be released in late 2023, the fifth edition is now available at half price.


Webinar Hosts: Graham Burnard & Lana Clark

It’s official. Pricing advice is hard. Determining how to structure a pricing model and how much to charge is a complex thought process, and the application of a pricing model is made all the more difficult when the advice landscape and rule book seems to be constantly changing. There’s a whole chapter in the research dedicated to not only the challenges voiced by the research participants, but some valuable solutions to the common challenges. This will be an interactive session, sharing the findings from the research AND answering live questions/challenges from the attendees.