Not too long ago an adviser posed me an interesting challenge.
“All this pricing work you do”, she said plainly, “Be honest. It’s just about coaching us to charge as much as we can get away with, isn’t it?”
Great question, and absolutely not.
A few months ago I wrote an article called How to run a great client value proposition session in 10 easy steps.
The genesis of my article came from talking to many businesses who were confused trying to work out what a CVP was, how to create it and what do with it once they’d “finished” creating it.
