General

In sharing with you this #MomentswithSue video that was filmed on the IP Thought Leaders study tour to San Francisco in September; I am introducing you to one of my favourite guests, Rich Arnold. Rich shared his experiences with what Fintech companies are doing, and the impact...

I’ve recently just published my first two articles on LinkedIn. I’ve been writing this blog for a number of years now, and LinkedIn has opened up their platform for people to publish articles directly, and I’ve held back until now. In part, because we share our articles on LinkedIn anyway, so our target market get drawn to our own site, also in part because our articles are always for a very targeted group of readers who make up a very small percentage of LinkedIn members, and also due to some material I’ve read about SEO rankings.

So why have I broken my silence on LinkedIn publishing?

There’s a lot of discussion happening at the moment about insurance commissions, and their place in the advice industry. Setting aside the reactions that advisers will go out of business, and we'll worsen the underinsurance problem in Australia, when we get right down to the heart of the matter, the question evolves from ...
  • will clients pay for risk advice?, to
  • should clients pay for risk advice, to
  • why would clients pay for risk advice?
If you’ve ever questioned the value proposition when providing advice on insurance, read on…

I believe one of the key roles of an adviser is to change clients behaviour for the better. Most people do not make the best financial decisions. Whether it be failing to save enough, chasing returns, keeping Foxtel but cancelling insurance or simply listening to our hearts more than our heads, all but the best of us are guilty of making less-than-wise choices.