by Sue Viskovic | Jul 15, 2013 | All Posts, General, Sales & Marketing
What makes a good video great? Talking heads can get very boring very fast, but it doesn’t take much to make them stand out from the crowd. When I presented to the AdviserEdge conference in Melbourne on using video in your business, I did it by video link. Why?...
by Sue Viskovic | Jun 19, 2013 | All Posts, Business Management, Client Service, Fees & Commissions, Sales & Marketing
Most Australian advisers are currently absorbed in altering their business practices to comply with the new FoFA Legislation, and a particularly large issue is deciding on when and how to deliver their Fee Disclosure Statements (we now have a three-letter F word … the...
by Sue Viskovic | Jun 6, 2013 | All Posts, Business Management, Fees & Commissions, Sales & Marketing
We are often asked by advisers to take a look at their pricing model and let them know if they “have it right”. This begs the question, “is there such a thing as the right pricing model?” The answer is “yes”, although what is the “right” model will vary for every...
by Sue Viskovic | Nov 27, 2012 | All Posts, Business Management, General, Sales & Marketing
If we asked a random selection of your clients RIGHT NOW, what they thought of your business, what would they say? Do you know what your clients value about you and the services you provide? Whether you are completely overhauling your business to change your charging...
by Sue Viskovic | Oct 4, 2012 | All Posts, General, Sales & Marketing
Trust is a word that is frequently associated with financial advice, and unfortunately it’s often for the absence of it. When a consumer decides that they will seek advice, the most important factor to them when choosing their adviser, by a margin of more than two to...
