OUR BLOG – ARTICLES AND VIDEOS
What can you do about bad press?
I’ve recently just published my first two articles on LinkedIn. I’ve been writing this blog for a number of years now, and LinkedIn has opened up their platform for people to publish articles directly, and I’ve held back until now. In part, because we share our...
My experience with someone impersonating me on Twitter
I’ve recently discovered that someone had set up a dodgy Twitter account, impersonating me. They’ve been removed, and it was a relatively simple process, and I thought I’d share the experience in case it happens to you. In reality, it was relatively...
How do other advisers charge for their advice?
Our third edition of the Adviser Pricing Models Research Report is now available. This in-depth study of 275 advice businesses reveals all the questions you ever had about how other advisers charge for their advice. We reveal some highlights here in this infographic:...
What’s the future of risk commissions?
The structure of risk commissions in Australia is set to change. As it stands right now, commissions for risk advice are a legitimate form of remuneration for advisers (except in certain circumstances). However, the writing is firmly on the wall that the commission...
Where do top businesses spend their money?
When it comes to your overheads, business owners often ask us what percentage of their turnover should be spent on marketing? Or premises? Or—gulp—on business coaching? The most annoying answer to the turnover question is always “it depends,” and it really does...
Why is it that some businesses just flourish?
I find that when business owners get a little down time away from the office and clients (and staff!), they can't help but do some contemplative thinking about what's happening in the business, and invariably they end up with some ideas of things they'd like to do...
Client Engagement – an Artform?
Client engagement is an artform that we are particularly passionate about here at Elixir. It’s one thing to have the ability to deliver outstanding, technically brilliant advice that is always in the best interest of your clients, but if you can’t sell it to your...
Board of Advice or Business Coach – which one?
Following on from my previous post on what a Board of Advice or Business Coach can bring to your business, today I would like to talk about which option is best for you and your business. To work that out, we need to look at what the differences are between a Board of...
Can you feel the burn?
You know the feeling. That washed out sense there is too much on and you’re being pulled from pillar to post, unable to focus your energy on one thing for more than a short period. Running an advice business is challenging. From the problem solving aspects, analysis,...
Do you need a Board of Advice or a Business Coach?
How do you know if you need a Board of Advice (BOA) or Business Coach? While many people have heard how important it is to regularly pause from working in their business to working on their business, the methods of how to do this vary greatly. You can spend time on...
How well do you follow-up?
I really enjoy listening to podcasts from Small Business Big Marketing - Tim Reid is the guy behind this show - which is officially Australia's #1 marketing show. While he always discusses great marketing ideas that work for ANY small business, it's not often that he...
Gamification of advice – Part 1
I believe one of the key roles of an adviser is to change clients behaviour for the better. Most people do not make the best financial decisions. Whether it be failing to save enough, chasing returns, keeping Foxtel but cancelling insurance or simply listening to our...